SIRKA restaurant opened in the year 2015. It is a multi-cuisine restaurant operating on the famous Baner-Pashan Link Road. This road is famous for popular restaurants and eating joints. Therefore, being a newcomer, SIRKA faced a lot of tough competition from the already established businesses. There are quite a few commercial spaces in the region as well, and SIRKA wanted to tap into the office-going professionals.
SIRKA Restaurant first approached Kaizen Design Studio for basic print advertisement design and menu design. We designed and prints that stood out and had good recall value. They were also impressed with the menu designs. This prompted them to look into our other services that would help them increase their visibility. They hired us to be their digital and social media marketing agencies, as it was their dream to have a franchise of restaurants all over Pune.
We first started by creating a digital roadmap for them, which included setting a Facebook Page with a registered location. Next, we started creating posts about authentic North Indian food, Afghani food, Chinese food, and home deliveries as the main USPs of SIRKA. These posts were propagated on Facebook targeting audience that resided in the Baner, Pashan, Aundh and Balewadi area. They were a mix of paid and organic posts. We also invited renowned food bloggers to review the food on multiple social media platforms.