Top branding trends to watch out in 2020
Jan 09, 2020 — B2B, Branding, Digital Marketing, Graphics Design, Social Media Marketing, Web Design & Development
Brand strategy consulting forms the crux of the success of a brand or a business. An ideal brand consultant will give you the perfect strategy for making your brand stand out from others. Brand consulting involves brand design consultancy, brand strategy consulting and other important factors that propel a brand towards success in generating brand revenue. 2020 marks the beginning of a new decade and a new year. There has been a sea change in the process of branding over the years. A branding company can survive in this highly competitive environment only if it is updated with the latest branding trends. For this, a good branding agency is the need of the hour. If you are looking for good branding agencies in Pune, Kaizen Design Studio is the perfect option! Kaizen Design Studio, a brand design consultant in Pune, has varied experience in the branding industry, which will surely bring success to your brand with amazing brand strategies. It is among the Best Brand Strategy Companies that will assist you in changing the fortunes of your company!
The trends in regards to the branding have changed to a great extent over a decade. Have a look at the latest branding trends to follow.
Visual is now the usual!
long content, the audience prefers a visual treat to their eyes! Nowadays, the audience on social media does not have much time to read long texts. Attractive visuals and small taglines should convey the message. Meaning, powerful visuals that convey the message with full power are the key to a good social media strategy. Catchy visuals are a powerful method of capturing the viewer’s attention towards your brand. Try to incorporate what you want to convey through your social media posts with captivating visuals and enthralling designs. Boring ads that simply lay out what products you have to offer is less noticeable than GIFs, charts, infographics, videos, and other types of visual content.
The dawn of minimalism
Minimalism has reached a new high nowadays! The concept of minimalism is a simple design, an iconic effect! Minimalism in regard to the logos has taken a gigantic leap! This reduces the clutter as the name of the brand is imbibed in the minds of those who see the logo. Minimalist logos can be incorporated wonderfully in any graphic or design and can be represented in any form. For making a good logo, a good branding agency is the need of the hour.
Kaizen Design Studio, a branding company in Pune can assist you in creating an ideal logo suiting your brand type and category. One of the top 10 branding companies in Pune, Kaizen Design Studio has an efficient team of designers who will make sure that the logo is crafted to perfection with detailed attention to the minutest detail.
User-Generated Content is an emerging rockstar!
User-Generated Content (UGC) is content created by fan pages and other people who like your brand. For creating maximum UGC, you can start a campaign or a contest related to your brand in which the audience participates and shares their videos or photos with the hashtag of your company. This creates a buzz among the audience and thus generates great shareable content. Being customer-oriented is now no longer just about conducting surveys to find out what your target market wants. Nowadays, brands are directly involving their customers in the development of products.
There are many other trends that are going to catch up in 2020 and it will definitely change the face of digital marketing. To catch up and be updated with these trends, you will need a good branding agency, that will look after your brand’s social media. Kaizen Design Studio, one of the best branding agencies in Pune will prepare a fantastic social media strategy with proper ideation and design according to your company’s requirements. This will attract the much-needed audience towards your company for all the right reasons!