Blogs

Here is Why Instead of Going Direct, You Should be Hiring an Advertising Agency!

Jan 07, 2019 — B2C, Branding, Digital Marketing, Social Media Marketing

Here is Why Instead of Going Direct, You Should be Hiring an Advertising Agency!

We get many questions from our clients, friends, and prospects why a business owner should get an advertising agency instead of dealing with the tasks directly with various media vendors themselves. While they ask these questions, they are referring to website developers, search engine marketing companies, branding freelancers etc. Business owners often come to the […]

Branding Tales: Dare to be Different and Think Like a Brand

Jan 03, 2019 — B2B, Branding, Digital Marketing, Social Media Marketing

Branding Tales: Dare to be Different and Think Like a Brand

It’s not about what or how you do it, it’s about why you do it. – Unknown. The same applies when it comes to building a brand. If you are having a brand that creates some product X, then tell your customers why you are creating that product or service and rest is known. Customers […]

Corporate Video Production – A New and Effective Way of Marketing

Dec 25, 2018 — B2B, B2C, Branding, Corporate Video, Digital Marketing

Corporate Video Production – A New and Effective Way of Marketing

Corporate video production companies in Pune have been serving the medium and large companies for their business promotion since last decade. The strong reason is that such videos are working as a catalyst in the way of brand promotion. Those days are gone when businesses used to follow the same procedure of spreading flyers and […]

Importance of Local SEO for a Local Business

Dec 25, 2018 — B2B, B2C, Digital Marketing, General, SEO

Importance of Local SEO for a Local Business

Now that almost everyone is using the internet to search for goods and services, local and small businesses need to find some ways to compete with large and national companies. One way these businesses can level up with them is through local search engine optimization i.e. LSEO. We at Kaizen Design Studio, take pride in […]

Impact of Social Media Marketing and Advertising on Brand Awareness

Dec 10, 2018 — Branding, Digital Marketing, Social Media Marketing

Impact of Social Media Marketing and Advertising on Brand Awareness

With the growing number of new companies in Pune, it has become important to partner up with the right social media marketing and advertising agencies in Pune to give you an edge over the constantly growing and competitive environment. In the age of information where the majority of the world is always online, it is […]

How to Optimize your website for Voice Search?

Dec 03, 2018 — Digital Marketing, SEO

How to Optimize your website for Voice Search?

In the year 2013, Google came out with the Hummingbird algorithm. This update made it possible for search engines to understand the intent of the searchers’ quarries and match them with relevant results.  This updated jump-started the now necessary tool of ‘Voice Search’. It has become an expected feature for phones to come with a […]

Why Logo is one of the most valuable assets for a brand?

Nov 14, 2018 — Branding

Why Logo is one of the most valuable assets for a brand?

The first impression lasts, and making a great first impression with the creative logo that captures an eye and conveys core values of the company would help businesses gaining attention. A logo is the most vital asset to grab the attention of potential consumers within a short duration of time. As people judge others based […]

Branding: Its importance in today’s era

Oct 30, 2018 — Branding

Branding: Its importance in today’s era

Having a great product that adds value to the lives of people and incorporating a good business culture is of paramount importance. However, sustaining the business is a challenge. And that is where the branding comes into the picture. Because it is also necessary to make a lasting impression and connect people with your brand […]

Body language hacks to keep in mind while facing the camera

Oct 27, 2018 — Branding, Corporate Video

Body language hacks to keep in mind while facing the camera

The first impression is the last impression. It is true in the case of meeting in person as well as watching a video. When you are facing the camera for a video, the body language matters along with the subject you are talking about. People judge based on body language cues and connect with a […]

How to create compelling corporate video content

Oct 27, 2018 — Corporate Video

How to create compelling corporate video content

The corporate video spreads awareness about a company and tries to connect with the audience. The time has changed. The days are long gone for a CEO or a senior executive of the company to read the script in the background to tell how great the company is. The days have arrived for creating a […]

5 Design mistakes that can cost us a lot & how to prevent them

Oct 03, 2018 — Web Design & Development

5 Design mistakes that can cost us a lot & how to prevent them

There is a difference between a good design and a bad design. Businesses have been asking for a better user experience and modernized looks for the websites, brochures, and other materials that create brand awareness. Branding companies have been helping them with an appropriate design and the most creative representation of their brands. However, there […]

4 Tips to launch a new brand in awesome & unforgettable way

Sep 27, 2018 — Branding

4 Tips to launch a new brand in awesome & unforgettable way

The launch of a new brand should make a wave in the market to be successful. You have spent countless hours, energy, and creativity to make a new brand. Now, it is important to get people interested in the brand and its offering. The launch should make you stand out from the crowd of brands […]