Facebook Ads v/s Instagram Ads 2020
Jan 07, 2020 — B2B, B2C, Digital Marketing, Social Media Marketing
Social media has become an irreplaceable part of our lives. Social media giants like Facebook and Instagram have transformed the way of communication. Before the advent of social media, the means of communication was totally different and also in terms of business, Print media ruled the roost. If you want a great social media strategy, Kaizen Design Studio, a social media marketing company in Pune is the best option. But as the social media trend heightened, digital media became the king of advertising. Many social media strategies were carved out for attracting people through engagement. One of the best Social media companies in Pune, Kaizen will make sure that the strategy implemented will garner the maximum audience on social media.
Both Facebook and Instagram belong to the same parent company but are different in terms of many aspects. They are the most popular social networks among social media marketers. Both are very engaging, and branding opportunities are plenty. Ads comprise an important part of any social media strategy and both platforms offer advertising opportunities through their ads. Let’s examine the difference between the two platforms.
Engagement
Engagement is a vital factor that leads a company or brand towards success. How a prospective buyer connects with your brand depends on the social media strategy and the engagement level of the audience. In terms of engagement, Instagram leads from the front. Statistics reveal that over 95 million photos and videos are shared every day on Instagram. Facebook is also good in terms of engagement but not as impactful as Instagram. It ranks second in terms of Instagram.
Reach
Statistically speaking, Instagram has 80 million active users and Facebook has 2.2 billion active users. In this context, Facebook emerges a clear winner. If you are looking to increase your brand’s visibility, reach is important. Facebook is the best platform for maximum brand visibility. Your search for a great social media marketing company in Pune ends with Kaizen Design Studio.
Audience
If your brand is about endorsing a product that appeals more to the younger audience, Instagram is the ideal platform for marketing. The younger audience is more hooked to Instagram rather than Facebook. So, for a great younger audience reach, Instagram is way better than Facebook.
Picking up the right platform depends on how and what type of product you want to market. If you are in a confusion about what to market and where to market, Kaizen Design Studio, a social media company in Pune can help you. Ranking among the best social media marketing agencies in Pune, Kaizen Design Studio has the best experience in terms of creating excellent social media strategy according to the requirement of your product. The experienced and trained team of Kaizen Design Studio will help you right from scratch.
The social media agency in Pune has state of the art technology that keeps up with today’s trend and enables the team to create an amazing social media strategy for you. This makes Kaizen Design Studio one of the best SMO companies in Pune. So, the next time you are looking for a good social media marketing company in Pune, look no further and select Kaizen Design Studio!