Traditional marketing is expensive, unreliable and immeasurable. It is a lot like gambling. Not every business can afford to shell out lakhs and crores on marketing and advertising. However, they have a saviour in the form of digital marketing. Digital marketing in Pune is the new game changer for small and mid level businesses. Businesses are fast realising its importance, reach, and cost-effectiveness.
What is Digital Marketing?
Digital marketing is the term used to describe marketing done on a digital platform. There are many different categories that fall under digital platform. Since this is completely done on online, the costs involved are extremely low. Businesses can pick and choose the medium best suited to their business, and budget.
Businesses can also choose from a range of services like website design & development, SEO, SEM, SMO, Social Media Marketing, and more to give their businesses a digital push. It all starts with a website.
How does this work?
Let’s look a simple, basic scenario. Today, on hearing about a business, potential customers like to go online and check out the business. If you have a website, they can directly reach you, or if you have used the services of SEO, your website will have a high ranking in the search engine page, and the customer will reach your website. In this scenario, your website becomes your salesperson. You can gather potential leads and even convert them through your website. The same can be done through social media pages. The search engine plays a huge role in digital marketing.
Google is the most dominant search engine in the world. They currently have a market share of 77.5%. Therefore, they play a huge role in digital marketing. One of the most value-for-money services provided by them is Google Ad Campaigns. Through the services of a good digital marketing company in Pune, you can create attractive campaigns, and directly reach people who are already looking for your products and services. This is just one of the many ways digital marketing can help your business.
Digital marketing in Pune is fasting changing marketing and advertising. Even well-established companies, who already have set traditional marketing and sales channels are switching over to digital marketing. It is the future that is going to fuel the growth of small and mid-level businesses into giants of their industry.