How to devise an online communication strategy for branding
Online has become a new luxury. People spend a lot of time online to do everything from grocery shopping to search for the new word they come across. The online …
Read MoreMonth: August 2018
How a corporate video created brand identity internationally: Story of IOX branding
Kaizen Design Studio took an assignment to develop a corporate video that conveys brand identity and vision on the international level. Thanks for the trust of IOX (Indian Ocean Exchange), …
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Effective ways to share your brand story
Sharing the brand story is about connecting people with your brand. It is one of the crucial differentiators in many branding strategies adopted to connect with potential customers. The brand …
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Company’s culture: A true identifier for success of business
One of the significant factors that contribute to the success of a business is its culture. This is one of the most overlooked factors and it has been one of …
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Paid social media campaigns: Factors to consider to reaching audience
Social media has become an effective way to reach the target audience, promote the company’s products & services, and gain profits. According to the report of GlobalWebIndex, nearly 93% of …
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Why great branding is necessary for B2B businesses
The horizons in the business-to-business (B2B) space have been expanded and choosing partners based on less price, high quality, and fast delivery is not the criteria anymore. What businesses want …
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