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Month: August 2018

Branding

How to devise an online communication strategy for branding

August 29, 2018 - by Kaizen Design Studio - Leave a Comment

Online has become a new luxury. People spend a lot of time online to do everything from grocery shopping to search for the new word they come across. The online …

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Branding / Corporate Video

How a corporate video created brand identity internationally: Story of IOX branding

August 27, 2018August 27, 2018 - by Kaizen Design Studio - Leave a Comment

Kaizen Design Studio took an assignment to develop a corporate video that conveys brand identity and vision on the international level. Thanks for the trust of IOX (Indian Ocean Exchange), …

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Branding

Effective ways to share your brand story

August 23, 2018August 23, 2018 - by Kaizen Design Studio - Leave a Comment

Sharing the brand story is about connecting people with your brand. It is one of the crucial differentiators in many branding strategies adopted to connect with potential customers. The brand …

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General

Company’s culture: A true identifier for success of business

August 18, 2018August 18, 2018 - by Kaizen Design Studio - Leave a Comment

One of the significant factors that contribute to the success of a business is its culture. This is one of the most overlooked factors and it has been one of …

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Social Media Marketing

Paid social media campaigns: Factors to consider to reaching audience

August 16, 2018August 16, 2018 - by Kaizen Design Studio - Leave a Comment

Social media has become an effective way to reach the target audience, promote the company’s products & services, and gain profits. According to the report of GlobalWebIndex, nearly 93% of …

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Branding

Why great branding is necessary for B2B businesses

August 11, 2018August 16, 2018 - by Kaizen Design Studio - Leave a Comment

The horizons in the business-to-business (B2B) space have been expanded and choosing partners based on less price, high quality, and fast delivery is not the criteria anymore. What businesses want …

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