The importance of colors in branding
The color of the brand is an essential element to convey what it represents. Beyond an aesthetic consideration, color helps in spreading brand identity and awareness. It gives the first …
Read MoreMonth: April 2018
5 Important Characteristics of a Great Logo
Logos reflect what a business or an organization is about. It reflects the philosophy of a brand. Creating a logo is one of the major tasks as it helps businesses …
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A fine line between marketing and branding
Building a prosperous, thriving, and sustainable business is on the forefront of minds of business owners. Along with building great products and services, it is important to reach customers. To …
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10 Incredible Video Concepts To Consider For Branding
As the era of instant gratification has emerged, the strategies for branding have changed. The video content is gaining more attention than written content. The written content is important, but …
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What is B2B Marketing?
Business-to-Business marketing (B2B marketing as it is commonly known) is the art of selling one company’s product or a service to another company. The techniques of B2B marketing companies in …
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