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Month: April 2018

colors in branding
Branding

The importance of colors in branding

April 27, 2018August 20, 2018 - by Kaizen Design Studio - Leave a Comment

The color of the brand is an essential element to convey what it represents. Beyond an aesthetic consideration, color helps in spreading brand identity and awareness. It gives the first …

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logo design services
Web Design & Development

5 Important Characteristics of a Great Logo

April 20, 2018August 20, 2018 - by Kaizen Design Studio - Leave a Comment

Logos reflect what a business or an organization is about. It reflects the philosophy of a brand. Creating a logo is one of the major tasks as it helps businesses …

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Branding and marketing
Branding

A fine line between marketing and branding

April 11, 2018August 20, 2018 - by Kaizen Design Studio - Leave a Comment

Building a prosperous, thriving, and sustainable business is on the forefront of minds of business owners. Along with building great products and services, it is important to reach customers. To …

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video making
Branding / Corporate Video

10 Incredible Video Concepts To Consider For Branding

April 3, 2018August 20, 2018 - by Kaizen Design Studio - Leave a Comment

As the era of instant gratification has emerged, the strategies for branding have changed. The video content is gaining more attention than written content. The written content is important, but …

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Business-to-Business marketing
B2B

What is B2B Marketing?

April 2, 2018August 20, 2018 - by Kaizen Design Studio - Leave a Comment

Business-to-Business marketing (B2B marketing as it is commonly known) is the art of selling one company’s product or a service to another company. The techniques of B2B marketing companies in …

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